​Located approximately 12 km south of Agadir, the town of Inezgane offers visitors an authentic Moroccan experience. Unlike Agadir, which was heavily affected by the 1960 earthquake, Inezgane's traditional charm remains intact. The town is renowned for its intricate network of narrow, labyrinthine alleys bustling with daily life. Here, Berber inhabitants maintain their rich cultural heritage, often seen in traditional attire, engaging in everyday activities. The streets are alive with vendors selling fresh vegetables, fruits, and fish from wooden carts, creating a vibrant and colorful atmosphere.​AAA International Relations+2Agadir Visite+2en.wikipedia.org+2

Inezgane is particularly famous for its bustling souks, which are among the most prominent in the region. These markets offer a vast array of Moroccan handicrafts, providing visitors with a wide selection at competitive prices. Shoppers can explore stalls filled with aromatic spices, dried fruits, traditional clothing, handcrafted slippers, exquisite jewelry, and various other local products. The main market day is Tuesday, known as the "Tuesday Souk," which has evolved into a daily market offering a diverse range of goods.

Visits to the Inezgane souk can be scheduled either in the morning at 10:00 AM or in the afternoon at 4:00 PM. However, a morning visit is generally recommended to experience the market at its most lively.