The coastal stretch is exclusively dedicated to tourism. Lush greenery and abundant flowers grace a magnificent seaside boulevard lined with cafés and restaurants—an ideal spot to take a leisurely walk or enjoy a drink while gazing at the ocean.

Celebrated as the world’s foremost sardine port and Morocco’s premier fishing port, this bustling area offers a fascinating insight into maritime traditions. Discover the trawler port, the sardine dock, and the wooden boat construction yard, and experience the early-morning fish auction where large quantities are sold. Although small motorboats, maintenance workshops, the commercial harbor, and the fishermen’s restaurants behind the port allow you to savor a variety of exceptionally fresh fish and crustaceans, note that in recent years authorities have restricted access to unauthorized tourists and locals for reasons that remain unclear.

Also known as the Citadel or Agadir Oufella (Berber for “Upper Agadir”), this fortified settlement—whether considered a fortified village or a grand fortified house perched atop a hill—has mysterious origins. Built in the early 16th century by the Portuguese (originally named Santa Cruz) in 1540 and later reclaimed by Sultan Mohamed Cheikh Saadi, the ancient Kasbah sits on a hill 236 meters above sea level. It provides a breathtaking panoramic view of Agadir’s stunning 9-kilometer stretch of fine, golden sand beach and the entire white city.

The historical quarters (Founty, Ihchach, and Talborjt) were completely destroyed. Today’s residential areas include neighborhoods like Cité Suisse, Nouveau Founty, and Nouveau Talborjt.

Visit the exterior of a local mosque to capture its beauty in photos. In Morocco, mosques are sacred places of worship and are generally not open to non-Muslims.

A visit to the argan cooperative is essential for gaining insight into this unique, mythical tree that grows exclusively in the Agadir region. Now a protected species under Moroccan law and recognized as part of Morocco’s true terroir and intangible cultural heritage by UNESCO, argan oil—both culinary and cosmetic—is highly prized. The culinary version boasts a rich aroma and is twice as abundant in vitamin A, omega-3, and omega-6 as olive oil, while the cosmetic oil is an excellent anti-aging remedy used to reduce dark spots and nourish dry hair and skin. An enjoyable massage is also offered at the cooperative. This service is optional and available upon client request.

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